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Construction Marketing Association Blog
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    With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also,  a marketing planning checklist was provided and the results of a 2012 CMA [...]

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    Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. [...]

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    Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one [...]

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    In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that [...]

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    Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement [...]

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    To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What [...]

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    The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories. Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and [...]

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    The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results [...]

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    It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought). Below are 5 construction marketing resolutions that can help your company in 2014: 1. We Won’t Ignore Local SEO The local [...]

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      Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced. As you look to develop a budget for the 2015 year, we want to help you make the most out of your marketing efforts while reducing your costs. Our friends at Modern Marketing Partners [...]

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    Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is [...]

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    Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy [...]

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  • 12/05/16--06:10: Remodeling Growth Forum
  • The Construction Marketing Association is pleased to announce an exclusive learning opportunity for CMA members and email subscribers. Our newest sponsor, Renoworks – providers of market leading visualization solutions for the building products industry, are hosting the Remodeling Growth Forum. Professionals in the building products industry can access educational webinars and high value content developed [...]

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    Another year, and more soul-searching for new ideas to achieve marketing success! Last year we suggested content marketing planning and using marketing analytics. This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting, 2) Paid search and paid social, and 3) Marketing self-improvement. Smarter Prospecting So what is smarter prospecting? Sounds [...]

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    Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line...
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    The post Trade Show Marketing Best Practices appeared first on Construction Marketing Association Blog.


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    In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line....
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    The post How to Be a Better Construction Marketer in 2013 appeared first on Construction Marketing Association Blog.


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    When it comes to marketing new home communities, the tried and true model home is the traditional venue. However, the Las Vegas new housing market is aggressive right now, so new construction homes are being purchased practically before the lots are released. Such is the case for American West Homes’ newest community, Rainbow Crossing Luxury at Coronado Ranch in southwest...
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    The post Virtual Tours Used to Sell American West Homes appeared first on Construction Marketing Association Blog.